packaging, brand positioning, dooh, ao | agency: king ursa | client: bimbo canada | 2023-2024

fresh from the hearth oven, this traditional-style bread is perfect for sharing with the people you love the most. whether you’re sopping the last bit of delicious sauce or want great-tasting bread that compliments any of your favourite sandwich creations, villaggio® rustico™ is the perfect style of bread for creating a fun, casual atmosphere that family and friends will truly savour – the art of easy.